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The Montreal Motorcycle Show 2025 – “She Rides” Evening in the Spotlight
More and more motorsports companies and events are promoting women by encouraging them to take their place.
We have seen this for several years with Can-Am’s La Route au Féminin, the F1 Academy which helps women integrate the world of F1, different groups like Ride de Filles and the Litas, the emergence of female drivers who race with men (like Sabrina Blanchet), etc.
The Motorcycle and Motorsports Show 2025, sponsored by Beneva again this year, wants to do its part by bringing back the “She Rides” evening, with an improved formula!
Chicks And Machines is proud to partner with this evening in order to encourage women to get involved in the world of motorsports. This has been our mission since the very beginning of our history and it’s an incredible feeling to see several other institutions follow suit.
The Show wants to offer the opportunity to as many women as possible to discover the world of motorcycles, renew their interest in machines, connect with other enthusiasts and maybe even find a new ride?
What to expect in 2025
For this evening, starting at 5pm, the Salon is offering a 2 for 1 deal for women with the purchase of an entry ticket.
On the Chicks And Machines side, you will be entitled, on Friday evening, to a gift with purchase. You will be able to spin our wheel of fortune to see what a nice surprise you won!
Come visit us at the kiosk to enjoy our photobooth and leave your mark in our book of quotes! Indeed, this year, we want to give you a much more interactive experience at our kiosk.
Because the Chicks And Machines are all of you, who ride and bring the passion to life.
We want to see you, we want to know you, we want to share your inner fire.
So come take a picture of yourself at our selfie station and tag us so we can share your photo on our networks! Come write an inspiring message in our signature book. We want your words of encouragement to be read by all of our subscribers!
There will also be a LIVE recording of an episode of our podcast! Come along and see what goes on behind the scenes of the podcast!
We would also like to give you a bigger prize filled with super cool goodies. Come to the booth all weekend long for a chance to enter!

This year, at the Show, you can expect to find the booths of your favorites. The La Classique team is back with its immersive EXPLR zone dedicated to outdoor and adventure enthusiasts.
Honda, Harley-Davidson Canada, Can-Am, Original Garage Moto will also be there.
Indian will be represented at the Motos Illimitées booth.
But you can also wander between the booths of Ducati Montréal, Yamaha, Motovan, KTM, Piaggio, Wunderlich, Pirelli, Metzeler, Excel Moto, Odin MFG, Pete’s Superbike, ADM Sport, Idle Garage Café, Husqvarna, MV Agusta, Moto Guzzi, Aprilia, Vespa, Triumph, Suzuki, Gabriel BMW and more!
Phew! That’s going to be a lot of stock to see!
And watch out! You will also be able to witness the grand return to the Canadian market of none other than Buell!


The youngest will have the chance to try out the Stacyc bikes again or become a rider for a day with the Yamaha Driving Academy.
The Milot Land Team will once again amaze you with its skill shows.
For the older ones, the Biker Down MotoGP simulator will be on site to give you safe test rides.
The Hangar 17 section with its relaxed atmosphere will allow you to take a little break, but also to discover the brands and the local motorcycle community.
There is always something for everyone at the show. And if you don’t find the bike of your dreams, you are sure to find a fiery atmosphere and a ton of enthusiasts like you!

Where?
Palais des Congrès de Montréal
When?
February 28, March 1 and 2, 2025
For tickets, click here:
See you soon!




