CAN-AM celebrates 50 years of passion and innovation off and on the road

Can-Am celebrates its 50 years of history this year. It’s fifty years rich in passion, development and innovation off and on the road.

And how can we celebrate BIG all these kilometers covered since then?

If you know anything about Can-Am’s DNA, you know that they don’t do things by halves. It’s constantly about pushing the boundaries and innovating like no one else in the development of the products they present to their customers.

It was therefore by unveiling to Can-Am enthusiasts the rebirth of their legendary two-wheeled motorcycle last summer that they kicked off the celebrations of their fiftieth anniversary.

Maybe you already knew that? Even before being recognized for its famous three-wheeled motorcycle, Can-Am first became known and excelled in the field of two-wheeled motorcycles. And not just any one!

1973, where it all began

1973, the year the very first Can-Am vehicle was introduced to the industry. And that vehicle is a two-wheel motorcycle, the MX, designed for endurance racing and motocross. It is the fruit of the work of a team of motorcyclists, racers, mechanics, designers and engineers, all determined to create a motorcycle that challenges the norms and standards previously established in the industry.

Thanks to the hard work of this team, after a multitude of tests, developments, defeats and successes, the Can-Am motorcycle, which arrives at the right time on the booming motocross market, becomes the fastest of its era and snatches the race victories.

Can-Am produced this famous two-wheeled motorcycle until 1987, then focused its energies on the development and marketing of other types of recreational motorized products.

CAN-AM OFF-ROAD

1997, the Can-Am ATV makes its debut

After a notable entry into the world of motocross racing, Can-Am continued its rise in the field of motorsports, making a bold breakthrough with its all-terrain vehicles (ATVs) in 1997. Can-Am reaps, once further success and its “Traxter” model was named ATV of the year by “ATV Magazine”.

2007, a major brand overhaul at BRP

This year marks something of a renaissance for the Can-Am brand at BRP. ATVs will now all bear the Can-Am brand name. Over time, the off-road brand’s offering will diversify to accommodate the range of models we know today.

Starting with the “Commander” range, introduced in 2011, with which Can-Am positions itself as a key player in the side-by-side industry. This versatile range allows its driver to combine both leisure and work.

Later, in 2014, Can-Am unveiled an all-new side-by-side, the Maverick 1000R. Equipped with an unprecedented engine, it is still to this day a true racing beast difficult to match. It is now known as the Maverick X3. The Maverick range now meets the needs of drivers looking for adrenaline and performance.

In 2016, Can-Am launched its “Defender” line; which he calls the industry’s first utility side-by-side. Thanks to it, workers, farmers, breeders, etc., will now be able to benefit from an innovative product to facilitate the accomplishment of their daily tasks.

2022, the rebirth of a legend and electrification

The future of Can-Am is modern and electrified. Can-Am moves forward with passion and determination towards progress and innovation, but does not forget its roots and its history.

This is why, by unveiling its fully electric two-wheeled motorcycles last year: the Pulse (urban motorcycle) and the Origin (dual-purpose motorcycle), Can-Am explained to us that these motorcycles were in fact inspired by the first Can- Am from the seventies.

If you pay close attention, you will find a multitude of nods to the legendary motorcycle that made Can-Am successful on the motocross scene at the time.

With the Pulse and the Origin, Can-Am begins its return to the world of two-wheeled motorcycles, while meeting the needs of a new category of riders. Can-Am describes the Pulse as an agile and balanced everyday urban motorcycle.

As for the Origin, we are told that this dual-use motorcycle is designed to offer new sensations, both on the road and on trails. It is also a tribute to Can-Am motocrossers of the past.

Both inspired by the Can-Am heritage and powered by an all-new Rotax E-Power engine, these motorcycles will offer level 2 fast charging. However, we still know few details regarding their real autonomy, performance, price, etc.

These motorcycles should normally be made available to the public for the year 2024. Until then, we hope to learn more about them, and perhaps even more, during the BRP 2023 Club which will be held at the end of August.

AND THAT’S JUST THE BEGINNING

And you know what? This is only the beginning of this renaissance, Can-Am tells us! We can therefore hope that other two-wheeled motorcycles will enter the Can-Am family in the coming years. Will we be entitled to an electric “motocross” type motorcycle? I’m definitely raising my hand for the chance to drive first!

IN CONCLUSION

Can-Am recreational products represent fifty years of history, passion, development and innovation. That’s fifty years during which Can-Am was able to go where no other manufacturer had yet gone. In my opinion, this is what helped lead them to the success and position of importance that they have managed to carve out for themselves in the industry.

By constantly developing, expanding and optimizing its offering, Can-Am strives to meet the needs of the entire community of current and future motorcyclists, while promoting values of integration and diversity.

I particularly appreciate the message that the company has been conveying over the past year: “We can all ride”. With this message, Can-Am encourages riders of all ages, genders and backgrounds to join the motorcycle community.

As a Chicks and Machines, I cannot ignore a Can-Am initiative going in the same direction, particularly aimed at women drivers: “Women of On-Road”. This is a group encouraging women to overcome their various fears about road motorcycles and to take the handlebars themselves with confidence. We focus on sharing, encouraging, learning and promoting the integration and development of women in this field.

Now, who plans to ride the next Can-Am electric two-wheel motorcycle? Will you go for the Pulse or the Origin? For my part, my choice is already made! I will let you guess.

For more exclusive content about Can-Am two-wheel motorcycles, follow @canammotorcycles on their Instagram and Facebook accounts.

See you soon!

Bianca B.